Design and Translation
The narratives and the supports: Remediating Design Culture in the translation of transmedia artefacts
Matteo Ciastellardi, Derrick de Kerckhove
Politecnico di Milano, University of Toronto
matteo.ciastellardi@polimi.it
Keywords: Transmedia, Design Culture, Translation, New Audiences.
Abstract
Media culture has fostered over the last century an incessant proliferation of ideas, models, and artefacts that have defined specific milestones and precise references for designers, researchers, and professionals in several disciplines. Since the mid-’80s, an increasing transdisciplinarity, the ability to experiment more effective techniques, the widespread diffusion of specific tools, and a worldwide network to interconnect emerging knowledge and skills redefined the contents production and consumption. This paper aims at detecting the grassroots and the role of design culture in the definition of transmedia artefacts, showing how designers’ skills move towards a translation of the narrative elements not only in terms of adaptation from one support to another, or from one idiom to a new one, but mainly setting up crossed strategies of cultural "remediation" (Bolter & Grusin, 2000).
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Cite this paper: Ciastellardi, M., de Kerckhove, D. (2016). The narratives and the supports: Remediating Design Culture in the translation of transmedia artefacts. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.
This paper will be presented at DRS2016, find it in the conference programme